Hi, I’m Alan Lee. Founder of Flatiron Sales Strategies.
I’ve been in Sales and New Business Acquisition for more than 30 years. I began my sales career representing commercial photographers in New York City.
We started doing business with advertising agencies, graphic design firms, financial services, and numerous national brands.
A great business to be in, and after many years enjoying a steady stream of assignments - there was a sea change. Creative Ad Agencies and Design Firms were popping up all over the U.S., and talented photographers with great styles and techniques were everywhere. AND stock photography started playing a significant role.
At that time, and especially because of the way the business was trending - I had an idea to set-up what was essentially an alternative to the established stock photo agencies. A bold move, perhaps, but I had a slightly different approach and a friendlier commission split. That business grew tremendously. I had built an extensive national client base, plus, I represented the work of 40 really talented photographers.
After 7 years I merged with a larger agency and became head of sales. Two years later they were bought by an innovative company based in Canada - a leading provider of high-end digital content consisting of images, film footage and various multimedia products. I joined as National Account Manager, responsible for acquiring new accounts in the U.S.
During the following few years photography prices plummeted. It was at that point that I decided to try something totally different. I had many good years in this industry as a whole, I accomplished a lot, and it was a good time to move on.
A NEW DIRECTION
In Summer 2006 I made a career change. I joined a commercial real estate brokerage firm specializing in retail and office leasing. A few years later I transitioned to Investment Real Estate Sales. After 6 years in real estate - the world was changing… and so was I.
I felt there would be value in sharing my experiences in sales. Since I was comfortable building my own client databases and self-generated leads, I thought, why not develop this more thoroughly.
Fast Forward to present time...
Regular Clients included:
Bank of America, Chase Bank, American Express, Charles Schwab, Time Inc., Honda, Toyota, Digitas, Ogilvy, J. Walter Thompson, Grey Advertising, Saatchi, Wieden + Kennedy, Hill Holliday, DDB NY/Chicago/LA, Leo Burnett, Young & Rubicam, Deutsch, BBDO, Sony Pictures, Nike.