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Hi, I’m Alan Lee.  Founder of Flatiron Sales Strategies.

I’ve been in Sales and New Business Acquisition for more than 30 years.  I began my sales career representing commercial photographers in New York City.

We started doing business with advertising agencies, graphic design firms, financial services, and numerous national brands.

A great business to be in, and after many years enjoying a steady stream of assignments - there was a sea change. Creative Ad Agencies and Design Firms were popping up all over the U.S., and talented photographers with great styles and techniques were everywhere.  AND stock photography started playing a significant role. 

At that time, and especially because of the way the business was trending - I had an idea to set-up what was essentially an alternative to the established stock photo agencies. A bold move, perhaps, but I had a slightly different approach and a friendlier commission split. That business grew tremendously. I had built an extensive national client base, plus, I represented the work of 40 really talented photographers.

After 7 years I merged with a larger agency and became head of sales. Two years later they were bought by an innovative company based in Canada - a leading provider of high-end digital content consisting of images, film footage and various multimedia products. I joined as National Account Manager, responsible for acquiring new accounts in the U.S.  

During the following few years photography prices plummeted. It was at that point that I decided to try something totally different.  I had many good years in this industry as a whole, I accomplished a lot, and it was a good time to move on.

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A NEW DIRECTION
In Summer 2006 I made a career change. I joined a commercial real estate brokerage firm specializing in retail and office leasing. A few years later I transitioned to Investment Real Estate Sales.  After 6 years in real estate - the world was changing… and so was I.

I felt there would be value in sharing my experiences in sales. Since I was comfortable building my own client databases and self-generated leads, I thought, why not develop this more thoroughly. 

Fast Forward to present time...

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Regular Clients included:

Bank of America, Chase Bank, American Express, Charles Schwab, Time Inc., Honda, Toyota, Digitas, Ogilvy, J. Walter Thompson, Grey Advertising, Saatchi, Wieden + Kennedy, Hill Holliday, DDB NY/Chicago/LA, Leo Burnett, Young & Rubicam, Deutsch, BBDO, Sony Pictures, Nike.

 
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